We tend to forget about direct mail since there are so many digital options for communications these days, but you shouldn’t write direct mail off.
Because it still works. And works very well.
Direct Mail Gets Results.
According to the U.S. Postal Service, 54% of people surveyed tried a new product or business in a six-month period in 2020 because they received a direct mail piece. When properly targeted, designed, and printed, direct mail is still very cost effective, and often the best way to reach prospects.
King Printing Solutions has been printing direct mail pieces for customers since we started our business forty years ago. We understand the need to produce materials quickly and to the precise specifications required by the postal service. Here are a few of the lessons we’ve learned over the years that make direct mail more impactful and profitable:
- Unusual sizes can make a difference. Oversized postcards, for example, command attention and stand out, even if the recipient is emptying a full mailbox. They’re also cost effective to print in quantity.
- Color matters. Strong colors are eye catching, and specific colors convey different emotions. Blue is the most common color used in direct mail, and it suggests trustworthiness and professionalism. Red conveys excitement and something new. Yellow promotes optimism. And green suggest growth and prosperity. Choose your colors wisely, and they can make a difference in your response. (We can print your materials in up to 10 colors.)
- Frequency also makes a difference. A good rule of thumb is three mail pieces can boost overall response. This is especially true if you’re using direct mail for business-to-business communications. Recipients tend to recall your last message stronger than the first, but often recall your first message after receiving the last one.
No matter how you approach direct mail, King Printing Solutions provides you with a complete spectrum of printing options. In addition to printing up to 10 colors, we offer spot varnishes, embossing, scratch-offs, built-in envelopes, even multi-part documents. We can even print laser rolls for extra efficiency with customized direct mail materials.
King Printing Solutions offers a range of paper stocks commonly used in direct mail applications:
- White 50# Offset
- White 60# Offset
- White 24# MOCR
- White 28# MOCR
- White 100# Gloss Text
- White 80# Finch Opaque Cover
- White 100# Finch Opaque Cover
- White 100# Tag
- White 12pt Carolina C1S
And we respond quickly and deliver on time.
To learn more, click here to get a quote or let us know what questions you may have. We’ll respond promptly.