How Roll Printing Can Make Your Operations More Efficient

If you print materials in volume, particularly for direct mail or data processing, laser rolls can provide an effective way to speed up your operations and reduce downtime. King supplies many companies with jumbo laser rolls they require for large volume speed laser imaging applications. We print the rolls with as many as 10 colors to create a multi-color piece that can be personalized on their roll-fed laser printers.

Why use rolls? They can make a big impact on efficiency—and ultimately, cost.

Jumbo Laser Rolls

One King Jumbo Laser Roll equals up to 14 cartons of conventional product, which means the printer operates up to 20% longer during each shift. Laser rolls also eliminate the need to dispose of form cartons, making the print room and warehouse more manageable, while reducing trash and waste. That can also reduce your disposal or recycling expenses.

In addition, laser rolls can be cut rather than burst, resulting in documents with cleaner edges for smoother post-processing operations.

King Printing Solutions Jumbo Laser Rolls feature:

• 50″ Rolls for Optimum Laser Printing
• 3″, 5″, or 6″ Cores
• True 50″ Rolls without Excessive Tension
• 1 to 10 Colors
• 100% UV Printing
• Printing on Face and Back
• Custom Packing for Shipping
• File Hole Punching
• Extra Perforations

So you can customize the rolls as you need to maximize your system efficiency.

We offer laser roll products in many stocks including 50 lb Offset, 60 lb Offset, 24 lb MOCR, 28 lb MOCR, 100 lb Gloss Text, 80 lb Finch Opaque Cover, 100 lb Finch Opaque Cover and 12 pt Carolina C1S.

Click here to get a quote on our laser rolls, or send us any questions you may have. Our team will respond quickly and get you the information you need.

No Matter How Digital We Get, Direct Mail Still Works

We tend to forget about direct mail since there are so many digital options for communications these days, but you shouldn’t write direct mail off.

Because it still works. And works very well.

Direct Mail Gets Results.

According to the U.S. Postal Service, 54% of people surveyed tried a new product or business in a six-month period in 2020 because they received a direct mail piece. When properly targeted, designed, and printed, direct mail is still very cost effective, and often the best way to reach prospects.

King Printing Solutions has been printing direct mail pieces for customers since we started our business forty years ago. We understand the need to produce materials quickly and to the precise specifications required by the postal service. Here are a few of the lessons we’ve learned over the years that make direct mail more impactful and profitable:

1. Unusual sizes can make a difference. Oversized postcards, for example, command attention and stand out, even if the recipient is emptying a full mailbox. They’re also cost effective to print in quantity.
2. Color matters. Strong colors are eye catching, and specific colors convey different emotions. Blue is the most common color used in direct mail, and it suggests trustworthiness and professionalism. Red conveys excitement and something new. Yellow promotes optimism. And green suggest growth and prosperity. Choose your colors wisely, and they can make a difference in your response. (We can print your materials in up to 10 colors.)
3. Frequency also makes a difference. A good rule of thumb is three mail pieces can boost overall response. This is especially true if you’re using direct mail for business-to-business communications. Recipients tend to recall your last message stronger than the first, but often recall your first message after receiving the last one.

No matter how you approach direct mail, King Printing Solutions provides you with a complete spectrum of printing options. In addition to printing up to 10 colors, we offer spot varnishes, embossing, scratch-offs, built-in envelopes, even multi-part documents. We can even print laser rolls for extra efficiency with customized direct mail materials.

King Printing Solutions offers a range of paper stocks commonly used in direct mail applications:

• White 50# Offset
• White 60# Offset
• White 24# MOCR
• White 28# MOCR
• White 100# Gloss Text
• White 80# Finch Opaque Cover
• White 100# Finch Opaque Cover
• White 100# Tag
• White 12pt Carolina C1S

And we respond quickly and deliver on time.

To learn more, click here to get a quote or let us know what questions you may have. We’ll respond promptly.

Why Label Print Quality Is More Important Than You Think

Some product managers, when analyzing the costs for printing millions and millions of labels, are tempted to see if there are ways to cut costs my making small adjustments in print quality. But we know that label print quality matters and cutting corners can cost more than it’s worth.

Because if often affects what consumers think about brand quality.

We live in a world where there is constant cost pressure, and you’re challenged daily to minimize expense. But packaging is typically where you make a first impression with customers—particularly new ones. And it can be dangerous to alter this dynamic, even if you might save a little.

Research suggests that 60–70% of buying decisions are made once customers are inside the store. The customer has intent to buy a particular item, but has not decided on a brand until confronted with the product on the shelf. The quality of the label or package is often the determinant in this final step.

And it’s never a bad idea to invest in the value of your brand. Coca-Cola acknowledges that HALF the value of the entire company is based on the value of the Coke brand—and the perception people have of it. Every packaging and graphic move Coke makes is predicated on how its customers will respond.

As one former Coke CEO pointed out, “We don’t put the flavor in the can. You do.”

King Printing Solutions works closely with its packaging customers to keep costs down while still providing the best possible quality. We understand the impact of precise color, perfect graphics, and exact specification match. We know that label print quality matters.

Our capabilities include:

• UV Offset printing up to 10 colors
• UV or aqueous coatings
• Flexographic printing up to 6 colors
• Computer direct-to-plate imaging for faster turnaround
• Online diecutting
• Graphics support and enhancement

Because we’ve made investments in specialized equipment for other customers in the past, we can give you a number of value-added treatments within your current budgets.

So your labels work the way they should. Click here to get a quote.

Which Is Better: Digital Or Offset Printing?

The Answer’s More Complicated Than You Might Think.

Digital or offset printing? Which is cheaper? Many people think that the digital process almost automatically means cheaper printing because of faster press setup and cost advantages on lower volume runs. But that’s not always, true.

In fact, choosing digital printing may cost more in some cases. Here’s why.

When digital printing was introduced, the big advantage was in press setup, because the old offset setup process had been streamlined. Over time, however, digital setup techniques were also adopted for offset presses, so the differences in setup time are now minimal. So cost differences in setup aren’t much of a factor anymore. So now you wonder again, which should you go with — digital or offset printing?

If you’re printing more than 2,500 pieces of a document, offset printing starts to pull ahead in both cost and quality advantages.

Offset printing has always been the choice for high-quality imagery, and for printing on a broader range of papers and other materials. Offset printing also makes it possible to apply special treatments—like coatings and varnishes that make your print materials stand out.

King Printing Solutions specializes in high-volume, high-quality printing in up to 10 colors on paper up to 26” wide. We have nine offset presses in our plant, with the capability to deliver tens of thousands of documents each day.

Here’s a matrix to compare the advantages of the digital or offset printing processes:

So what’s the best choice for your project? It’s easy to find out.

The easy way to determine if offset or digital printing is best for your project is to get a quote from us. Use our online form to make your request, or call us at 800-251-9236. We’ll provide costs, paper options, and other factors, so you can make an informed choice.

Pressure Seal Is On A Roll. Literally.

Here’s some news: King Printing Solutions is offering its KingSeal Pressure Seal form products in roll formats. This gives high-volume users of pressure seal forms extra convenience and productivity.

Pressure seal documents save time and cost by eliminating the need for a separate envelope and insertion costs. The pressure seal cohesive that activates during printing and folding produces a one-piece document ready for mailing. The dry cohesive requires no water to activate, which keeps the processing environment clean and reduces make ready and clean up time.

Pressure seal documents have gained widespread use for everything from promotional mailers to checks, tax documents, and data privacy statements. Extra security features, such as specialty papers, secure inks, and watermarks, can also be added to pressure seal documents.

King Printing Solutions has long been involved in the development and production of pressure seal mailers. In fact, we commissioned the research and development that led to the adhesive technology regarded as the industry standard today. This has allowed pressure seal documents to gain widespread use for everything from checks to promotional mailers.

KingSeal pressure seal documents can be printed in up to six colors, and are available in z-fold check paper, eccentric z-fold, c-fold, and v-fold standard formats. We can also customize forms to your specifications.

To get a quote, use our simple online form.