NEW TAZEWELL, TN (June 22, 2019)—While some forms of traditional advertising have lost effectiveness to new technologies like online advertising and search, direct mail still produces powerful results.
According to the Data & Marketing Association, direct mail actually IMPROVED in response and results in 2015 and 2016. So even though you may think you’re getting too much mail from marketers, there’s a reason:
Why does direct mail still work? First of all, it’s targeted. Thanks to more and more sophisticated data analysis tools, you can very specifically target prospects with direct mail messages. This is true for both consumer and business to business marketing. In fact, data analysis tools are so good, analysts can tell you which side of a given street you should deliver your message to.
Direct mail can also be personal. If you know you’re targeting a specific audience, you can tailor your message so it relates directly to their needs and situation. With this extra advantage, it’s easy to see why people respond.
Direct mail is also colorful and exciting. Instead of being on a flat screen, direct mail comes in different sizes and shapes. It gets attention. Properly printed, a direct mail piece can cut through the clutter of other daily messages. It’s entertaining. It’s tactile. It gets people to respond.
King Printing Solutions has helped hundreds of companies with quality printed direct mail marketing. We can print high color, high volume cards, circulars, and other materials. And we can meet tight deadlines so you can take advantage of opportunities to reach customers, even in narrow response windows.
To learn more, take a look at our Specialty Products Page.