NEW TAZEWELL, TN (April 17, 2019)—Often, the first impression a customer has of your company is the instruction manual that comes with your product. Manuals are an opportunity to build brand loyalty and to encourage customers to buy other products you make.
But many companies don’t take advantage of this. They treat their manuals like a necessary evil—they have to provide them, but they don’t want to incur too much cost.
But instruction and training manuals don’t have to be a “cost.” They can be a marketing investment.
If you want an example, take a look at Lego, everyone’s favorite building block. Lego offers full-color instructions with its building sets. There are other details—watermarks featuring the “theme” of the set, for example, that go beyond what is necessary to build the toy. But these details keep you excited about the purchase and the creativity of Legos.
Another interesting fact about Lego instructions: there are almost no words, just images. Because Lego markets in so many countries with different languages, and because they often sell to children who are still building their reading skills, they let images tell the story.
And at the end of the instructions, there’s something extra: images of other Lego sets within the same collection or other similar sets in other categories that might interest the customer.
So Lego manuals are powerful tools for customer satisfaction, and for selling more Legos.
King Printing Solutions can help you make your manuals stand out, with quality printing plus specialty printing treatments that help you communicate and build brand loyalty. We can even help you with creative elements such as illustrations and copy.
To learn more, visit our Manuals Page.