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King Printing Solutions Adds Wide-Format Digital Printing

NEW TAZEWELL, TN (July 25, 2019)—King Printing Solutions has added wide-format digital technology to its wide range of printing services. The company offers large format printing on a variety of media, including paper, fabric, canvas, vinyl, and other substrates. The...

Direct Mail: Still A Powerful Marketing Tool

NEW TAZEWELL, TN (June 22, 2019)—While some forms of traditional advertising have lost effectiveness to new technologies like online advertising and search, direct mail still produces powerful results. According to the Data & Marketing Association, direct mail...

Keeping Important Documents Secure Is More Important—And Easier Than Ever

NEW TAZEWELL, TN (December 11, 2018)—There are thieves everywhere. And as individuals have gotten access to color printers and other imaging tools, they’ve targeted valuable documents. This used to be fairly rare—it just wasn’t worth a criminal’s time to try to fake a...

Are Your Instruction Manuals Working for Your Brand?

NEW TAZEWELL, TN (April 17, 2019)—Often, the first impression a customer has of your company is the instruction manual that comes with your product. Manuals are an opportunity to build brand loyalty and to encourage customers to buy other products you make. But many...

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NEW TAZEWELL, TN (April 17, 2019)—Often, the first impression a customer has of your company is the instruction manual that comes with your product. Manuals are an opportunity to build brand loyalty and to encourage customers to buy other products you make.

But many companies don’t take advantage of this. They treat their manuals like a necessary evil—they have to provide them, but they don’t want to incur too much cost.

But instruction and training manuals don’t have to be a “cost.” They can be a marketing investment.

If you want an example, take a look at Lego, everyone’s favorite building block. Lego offers full-color instructions with its building sets. There are other details—watermarks featuring the “theme” of the set, for example, that go beyond what is necessary to build the toy. But these details keep you excited about the purchase and the creativity of Legos.

Another interesting fact about Lego instructions: there are almost no words, just images. Because Lego markets in so many countries with different languages, and because they often sell to children who are still building their reading skills, they let images tell the story.

And at the end of the instructions, there’s something extra:  images of other Lego sets within the same collection or other similar sets in other categories that might interest the customer.

So Lego manuals are powerful tools for customer satisfaction, and for selling more Legos.

King Printing Solutions can help you make your manuals stand out, with quality printing plus specialty printing treatments that help you communicate and build brand loyalty.  We can even help you with creative elements such as illustrations and copy.

To learn more, visit our Manuals Page.