Fun fact: The printing industry is growing.
According to industry resources, printing will grow steadily for the next five years to almost $600 billion annually.
And it’s also an industry that offers great career opportunities. As of 2022, the print industry generates an annual payroll of $21.6 billion. According to data from the Bureau of Labor Statistics, more than half (11,679) of the 22,651 printing establishments as of 2022 were small companies with fewer than five employees. And people in the printing industry are aggressively trying to hire people, with even entry-level salaries above those of other industries.
Many have also invested heavily in training programs to encourage younger people to become part of the printing world.
Why? Because the industry is facing two simultaneous challenges. Since people perceive print is in decline, it’s not considered an attractive career (we already know this is not the case). And many long-term print employees are getting older, so they’re retiring. This is opening up jobs, many of which require special skills.
For the right people, this is an opportunity.
Studies show that 61% of commercial printers reported sales growth in 2024, with overall growth over 2023 at around 2%. And 22% of respondents reported double-digit sales growth.
And even though print is an “old school” medium, the industry’s becoming more and more high tech, with digital printing growing, and technology advances making traditional offset printing presses more efficient and cost effective.
The U.S. Post Office notes that direct mail advertising continues to grow, and that direct mail is still one of the most effective forms of advertising.
So even in our digital age, there’s plenty of room for print. And many printers are actively embracing the new world, making investments in equipment and people to take advantage of the growth potential.
Want to know if you have a career opportunity in the print industry? King Printing Solutions is hiring, and we’d love to receive an application from you.